Blue Bell Ice Cream is celebrating its new distribution center in East Tennessee.

Blue Bell cut the ribbon on the facility in Lenoir City Wednesday afternoon. The company expanded the center because it started selling its ice cream in more grocery stores, like Food City.

The location will be the main distribution center for the area.

"We expanded from a capacity of 30 pallets to a capacity of 700 pallets," said Branch Manager Ricky Holladay. "So we have right here in Knoxville everything that we need to serve our customers as soon as they need it."

Blue Bell is also adding 24 new jobs at the site.

Blue Bell also has a new flavor -- Magic Cookie Bar. It features sweet ice cream with graham cracker crust, dark chocolate chips, pecans and coconut.