(WBIR) The University of Tennessee said it hopes to raise $125,000 in just 125 hours for its mission to become a top 25 public research university.
"The Big Orange Give" kicks off at 4 p.m. Monday, Nov. 4 and ends Saturday, Nov. 9.
Some famous faces from UT's history, like Peyton Manning, are joining the university's ambitious campaign effort. For the rest of the week, daily videos featuring notable UT alumni will be posted to the Office of Alumni Affairs and Development's website, and Facebook and Twitter accounts. All of them have volunteered to lead off the day's fundraising with their own gifts.
Also this week, donors and friends of the university will explain why they chose to give to UT by posting photos on the Office of Alumni Affairs and Development's Facebook. They'll also tweet their reasons using the #BigOrangeGive hashtag.