(WBIR) The anticipation ahead of Sunday's season opener for the Vols could be felt at the newest official store for Tennessee gear.

Vol Shop held a grand opening celebration Saturday at its new location in the University Commons shopping center. The store is designed to serve both students and alumni with a wide variety of products.

It is the official campus store of the University of Tennessee and the University Commons store is the first off-campus location.

"It's huge for the customer," said David Kent, Vol Shop director, "I mean, you know, one of the challenges they've had in the past to get to us, to be able to take advantage of our big assortment, is the fact that parking is a challenge on campus and we understand that. And that's one of the reasons why we wanted to get to this location and be as available to the students and the university community as we could."

Vol Shop will have extended hours Sunday before the Vols game. It's the third store to open in the new University Commons shopping center.