It is always Christmas at the Incredible Christmas Place in Pigeon Forge.

The family-owned holiday shop opened in 1986.

The staff at the Incredible Christmas Place decorate by theme each year. This year, there are 25 different tree themes.

“We start putting new plans in place during the spring and summer,” said Janet Donaldson, chief marketing officer of the Incredible Christmas Place.

The trees are completely redecorated each year.

"Our designers are so creative at the elements and colors that they put together on trees,” said Donaldson.

The staff members hope that their designs will inspire guests to have fun with their trees.

On occasion, the artists will stop into the Incredible Christmas Place to sign their products.

"When they walk through these doors, whatever is going on in their world, we celebrate the warmth of the holidays with them,” added Donaldson.

The Incredible Christmas Place is open every day 9 a.m. to 10 p.m.