Google is taking a major step toward combating fake news on the internet.
The Alphabet-owned company announced in a statement Monday they are working on banning Google ads from being placed on “misrepresentative content.”
"Moving forward, we will restrict ad serving on pages that misrepresent, misstate or conceal information about the publisher, the publisher's content, or the primary purpose of the web property," the company announced in a statement.
The company hopes the move will reduce many of these websites’ main sources of revenue, potentially leading to a decrease in fake new sites.
Google already fights off harmful ads. The tech giant shuts down “phishing” and scam ads, as well as those which carry malware, covers up content on a web page or promote fake goods.
Google disabled more than 780 million ads in 2015 for violating their policies, according to a Google blog post.
The company uses advanced technology and a global team of more than 1,000 people to enforce their ad policy and plans to do the same for their new fight against fake news.
"We'll enforce this policy the same we do all our policies, through a combination of automated systems and human review," said Andrea Faville, spokesperson for Google.
It won't be long until the content crackdown begins.
The changes are “imminent,” Faville said.
Google isn't the only tech company doing their part to eliminate the spread of false news.
Facebook was recently slammed by critics who suggested fake news and hoaxes on the social networking site could have influenced the 2016 presidential election.
Although Facebook CEO Mark Zuckerburg initially denied fake news on the social site as having impacted the election, he released a statement Saturday stating the company will work to “flag fake news and hoaxes,” while reiterating his earlier comments.
Google and Facebook's decisions to combat the issue of online fake news has a significant impact on Americans since most receive news online.
About 62 percent of American adults get their news on social media, according to a Pew Research Center report released this year.
The report found 18 percent of U.S. adults get their news from social media “often.”