USA TODAY NETWORK reached a new record-high 125M unique visitors for the month of September, the second consecutive month of record-high traffic. According to the September 2017, comScore Media Metrix, the NETWORK’s digital reach maintained its #2 spot in News/Information category with top traffic drivers coming from the network’s coverage of Hurricane Jose and Irma, the Equifax breach and the release of "The Wall".
In August 2016, the NETWORK added 2M+ unique visitors, up month-over-month from August 2017 and mobile visitor readership up 11 percent YoY from September 2016. September also saw a traffic surge for USA TODAY College Sports for the college football season, up 61 percent from the previous month.
The NETWORK’s local sites continue to see strong growth with readership up 27 percent from September 2016. Naples News and the News-Press experienced the strongest month-over month growth rates across local, both over 250 percent increases, attributed to their Atlantic hurricane coverage throughout September.
Source: comScore Media Metrix September 2017. The USA TODAY Network is a combination of USA TODAY Sites and USA TODAY Network – Local Sites. USA TODAY Sites consists of USATODAY.com, USATODAY Sports Media Group & USATODAY Travel.