(WBIR) Family members and co-workers said the man who died in Wednesday's crash involving two tractor trailers was Tim Holt, 49, of Russell Springs, Ky.

Kentucky-based business Superior Battery Manufacturing Company, Inc. said Holt has worked for the company as a truck driver for 15 years.

The company's administrative assistant, Mary Roy, said in a phone interview with 10News, "We are suffering from a loss that we don't have words for, and we'd like to ask everyone to keep his wife and his family in your thoughts and prayers."

Roy described Holt as a husband and stepfather who was "an excellent" driver for the company.

"He was highly thought of by everyone here," Roy said.

Just after 3:00 p.m. Wednesday, flames and a dark smoke cloud filled the air moments after the wreck. Tennessee Highway Patrol (THP) said a northbound tractor tractor crossed the median and hit a big rig on the opposite side of the interstate, along with a car.

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Holt died shortly after. Three others were hurt and taken to the University of Tennessee Medical Center.

Campbell County Emergency Management Agency Director Jay Muncy described the crash as "horrific". Muncy said problems with the truck's placards led to confusion among emergency responders.

"Not knowing the contents of the trailer makes it hard to fight the fire so we have to rely on the placards and one of the placards evidently got flipped in the wreck because it wasn't hauling what the placard said it was hauling," he said.

Officials have not yet released the names of any of the people involved, including confirming whether Holt is the driver who died. THP did tell 10News all of the crash victims are from out-of-state.