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WBIR-TV Sales Information

WBIR-TV reaches 516,180 households in 22 DMA counties (colored in yellow, orange or red) consisting of over 1,205,000 people*.  The Knoxville DMA is America’s 58th* largest in households and is America’s 53rd largest in retail sales with sales of $18,914,071,000**.  WBIR-TV has a “Sign On to Sign Off” dominance over other broadcast TV stations of households reached in 21 of these 22 counties***.
* = Nielsen February 2006
** = Sales & Marketing Management 2004
*** = Nielsen 2005 County Coverage Study

County Coverage Map

Share of Households Among Broadcast TV Stations

Day
Time Period
WBIR/NBC
WATE/ABC
WVLT/CBS
WTNZ/FOX
WBXX/WB
M-F 6:00- 7:00 AM 54% 29% 11% 1% 4%
M-F 7:00- 9:00 AM 58% 30% 7% 2% 3%
M-F 5:00- 6:00 PM 38% 33% 20% 4% 5%
M-F 6:00- 6:30 PM 47% 28% 16% 3% 6%
M-F 11:00- 11:30 PM 43% 18% 25% 6% 8%
Sat 8:00- 9:00 AM 72% 11% 9% 3% 6%
Sat 6:00- 6:30 PM 50% 17% 21% 7% 5%
Sat 11:00- 11:30 PM 50% 13% 19% 12% 6%
Sun 8:00- 9:00 AM 64% 15% 13% 5% 4%
Sun 6:00- 6:30 PM 52% 23% 13% 7% 4%
Sun 11:00- 11:30 PM 39% 31% 22% 4% 5%
Source: Nielsen - May 2006
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