Advertise With Us On Weather Plus

What is 10 Weather Plus?

 
10 Weather Plus is a 24 hour local weather channel operated by WBIR-TV in partnership with NBC. It uses WBIR and NBC meteorologists; and focuses very heavily on our weather right here in East Tennessee. 10 Weather Plus is available on cable, over the air and is streamed live on WBIR.com. On cable, you can find it on Comcast channel 243, Charter channel 196 and Knology channel 196. Over the air, it is available on channel 10-2.
 

10 Weather Plus Features

 
  • Local weather provided by 10 Weather talent
  • Live local radar
  • Live conditions and constantly updated forecasts for individual communities on the "L-bar"
  • Live coverage of breaking weather in East Tennessee
  • Regional travel weather and updated airport delays
  • National weather provided by NBC Weather Plus Meteorologists as seen on Nightly News and MSNBC
  • Available over the air on WBIR's digital signal
  • Available on Comcast and Charter's digital tier
  • Available on Knology's digital cable tier
  • Streamed 24 hours a day on WBIR.com

Content Breakdown

 

 
It runs on the following 15 minute cycle:  
 
4:00 Local
2:00 National
1:30 National Break
2:00 Local
4:00 National

Package Summary

 

A 10 Weather Plus sponsorship combines a schedule in WBIR newscasts with a schedule on 10 Weather Plus and a web campaign at WBIR.com. It includes the following:

  • 10-second promercials on WBIR-TV in 10 News broadcasts
  • 30-second commercials on 10 Weather Plus
  • Your logo on the 10 Weather Plus "L-bar" a minimum of 45 minutes per day
  • Your logo and link from the 10 Weather Plus web page at WBIR.com
  • Rotating 120x60 banner on WBIR.com weather pages delivering a minimum of 25,000 impressions per week

10 Weather Plus Sales Contact Information

Please contact Rogan Oliver for more information or to place an order:

Rogan Oliver
roliver@wbir.gannett.com
(865) 544-3261
fax (865) 637-6280

Nielsen Ratings : In-Market Share of Basic Day Parts

 
Source: Nielsen May 2006
Ratings For Adults 25-54
Mon- Fri
6:00- 7:00 AM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
5.6
2.8
1.1
0.0
0.3
9.8
In Market Share
57%
29%
11%
0%
3%
Mon- Fri
7:00- 9:00 AM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
4.4
2.1
0.6
0.0
0.1
7.2
In Market Share
61%
29%
8%
0%
1%
Mon- Fri
5:00- 6:00 PM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
4.1
3.4
2.8
0.3
0.5
11.1
In Market Share
37%
31%
25%
3%
5%
Mon- Fri
6:00- 6:30 PM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
7.0
4.4
2.1
1.0
1.1
15.6
In Market Share
45%
28%
13%
6%
7%
Mon- Fri
11:00- 11:30 PM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
7.3
2.8
4.8
1.2
1.4
17.5
In Market Share
42%
16%
27%
7%
8%
Saturday
8:00- 9:00 AM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
4.8
1.0
0.4
0.1
0.0
6.3
In Market Share
76%
16%
6%
2%
0%
Saturday
6:00- 6:30 PM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
5.2
1.1
1.0
0.3
0.8
8.4
In Market Share
62%
13%
12%
4%
10%
Saturday
11:00- 11:30 PM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
6.8
2.1
2.6
2.6
1.1
15.2
In Market Share
45%
14%
17%
17%
7%
Sunday
8:00- 9:00 AM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
4.1
0.6
0.3
0.3
0.1
5.4
In Market Share
76%
11%
6%
6%
2%
Sunday
6:00- 6:30 PM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
5.7
4.0
0.8
1.9
0.6
13.0
In Market Share
44%
31%
6%
15%
5%
Sunday
11:00- 11:30 PM
WBIR
WATE
WVLT
WTNZ
WBXX
Total
A25-54 Rating
7.1
4.7
3.0
0.5
0.2
15.5
In Market Share
46%
30%
19%
3%
1%
 
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