Close Kraft's Viral Ad Encourages You To 'Swear Like a Mother' Kraft is encouraging moms to 'swear like a mother' in their new viral campaign just in time for mother's day. Maria Mercedes Galuppo (@mariamgaluppo) has more. WBIR 10:50 AM. EDT May 09, 2017 TRENDING VIDEOS Chris Blue makes it to the top 11 on The Voice Norris Dam water spilled after record rain KCSO investigating pawn shop for theft Chris Blue performs for 2nd 'Voice' live round New Dolly Parton dinner show to debut in May Historian-in-Chief speaks on Lincoln, Trump Family pleads for pleading for information that could assist in the investigation into the murders of their loved Park announces synchronous firefly dates Chris Blue sings 'Love and Happiness' on The Voice Anonymous tip led to Amber Alert suspect's arrest More Stories Search continues for escaped Sevier County inmates May 22, 2017, 10:49 a.m. Woman falls to her death on Blue Ridge Parkway May 22, 2017, 10:11 a.m. Morning rain with some afternoon sun Dec 10, 2015, 10:15 a.m.