State prosecutors are sending a strong message about the dangers of prescription drug abuse. The state's district attorneys introduced a new anti-drug campaign on Wednesday morning in Downtown Knoxville.
The campaign is called Deceptive Danger. It's designed to educate the public, particularly teenagers, about the dangers of prescription medication and synthetic drugs like bath salts.
The district attorneys say the campaign is an effort to fight rising drug abuse rates across the state.
"We've got a major problem. We think as prosecutors where we can help educate, where people know the dangers, they'll make the right choices," said District Attorney General Randy Nichols.
According to Nichols, the U.S. is losing more teens to overdose deaths than traffic accidents for the first time in history.
The Deceptive Danger campaign materials will be given to middle and high schools to help educate teens.