Those of us who live in Tennessee know how much this state has to offer. Now a new marketing campaign adds to send that message out to the world.
The Tennessee Department of Tourist Development rolled out a new marketing campaign called "Made in Tennessee" to showcase the beauty and inspire people to visit the Volunteer State.
"Tourism is our second leading industry in Tennessee, and it has direct payout to the state, providing sales tax dollars that translate into funding for education and other programs so important to our citizens," Governor Bill Haslam said. "With the launch of this new advertising campaign, our goal is to showcase our incredible assets to continue to build tourism as an economic generator that brings out-of-state tax revenue to Tennessee."
The campaign features features original music written and performed by Nashville musicians and producers, as well as music from Tennessee bands such as The Apache Relay and The Black Cadillacs. The voice of the campaign is Rivers Rutherford, a Tennessee-born songwriter responsible for penning numerous No. 1 country hits.
"Travelers want an authentic experience when they come to Tennessee," Tennessee Department of Tourist Development Commissioner Susan Whitaker said. "In this inspirational new campaign, VML has helped us to leverage the scenic beauty, music, history and family-friendly attractions to highlight experiences that can only be made in Tennessee."
Tennessee natives Dolly Parton and international rock star Jack White will star in future commercials.
The "Made in Tennessee" campaign will run in cities like Atlanta, Birmingham, Cincinnati, Greenville, S.C.,Jackson, Miss., Little Rock, Louisville, Paducah, Ky. St. Louis. The state also plans to reach out to some new markets with this campaign, including Chicago, Dallas/Ft. Worth and Orlando.