Gold Bud Light beer cans could win you Super Bowl tickets for life

Bud Light beer sales may be spiking on Monday.

That’s when the company is launching a campaign that could win a lucky beer drinker Super Bowl tickets for the next 51 years.

The campaign is called Strike Gold. Bud Light is randomly placing 38,000 gold-colored cans in 18-, 24- and 30-packs of its 12-oz. beer cartons, through Jan. 13, 2017. Anyone who finds one of the cans, can then enter a contest to win Super Bowl tickets for the rest of their life, or up to 51 years.

Here are the next steps:

  • Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit to download and print a gold can wrap.
  • Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on
  • Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.
  • One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.


To find out more about Facebook commenting please read the
Conversation Guidelines and FAQs

Leave a Comment