"Wild Eagle" will open on March 24.
Roller coaster enthusiasts are marking March 24th on their calendars. That's the day Dollywood will debut its newest ride, "Wild Eagle."
"People are very excited about it. Coaster enthusiasts are telling us it's the most anticipated roller coaster in the United States in 2012," said Dollywood Spokesperson Tim Berry.
The 21-story tall amusement ride is expected to bring in visitors to Pigeon Forge in droves, according to City Mayor David Wear.
On average, Wear said 13 to 15 million people come to the Sevier County town. He expects a 9-11% increase in visitors coming to the city in 2012, thanks in part to the $20 million roller coaster.
"I think the investment that Dollywood has made is an investment into the city of Pigeon Forge, to not only their business but to also the businesses on the Parkway," Mayor Wear said.
Businesses like the MainStay Suites.
"I think (Wild Eagle) will be an attention-getter," said the hotel's general manager Phillip Campbell. "I think people are going to talk about it. I think people want to experience it."
He said profits in 2011, especially during the summer months, were flat. Campbell blames the reopening of the Gulf Coast after the BP oil spill for the stagnant profits.
"I think people are ready to get out, and get together and do something," Campbell added.
The ride will debut on the same day as Dollywood's 2012 season.