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KY man will reopen Cocke Co. movie theater this weekend

6:30 AM, Feb 28, 2012   |    comments
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  • Newport Cinema 4 on Monday with new managers.

In five days, Newport will finally have a movie theater, again.

It closed more than a year ago and now a Central Kentucky man who has just moved more than 200 miles, will get movies rolling once again in Cocke County.

Branden Joynt loves movies.

That's why he decided to try his hand at leasing the old movie theater.  He has managed seven movies theaters in three states. This will be his first venture in leasing one from a group of owners.

"I really feel there is a potential at this theater to really take off," explained Joynt.

He packed up his home and his wife and moved to Newport on Sunday from Winchester, Kentucky.

Logan Henry came with him and he will manage the cinema.

Monday he practiced threading movies on existing equipment.

"It's something that sounded really appealing to me," said Henry. "Because I needed some work at the time."

Once the movies are picked. There will be crews in the projection room seven days a week, showing four movies a day.

The movies will cost $5 and the owners hope to show the most popular movies at the time. What is called "first showing."

Friday will be the grand reopening. So, a lot needs to be updated.

Joynt said, "A lot of straightening, organizing, cleaning, and programming the register."

Along with that, comes making the popcorn, adding phone lines, and of course picking the right films.

For Joynt, he said, a lot is on the line, "This is make it or break for me."

Newport City Administrator, Scott Collins, is glad the old theater will be once again an entertainment hub and a bustling business

"It lets family and friends come together, right here in our hometown," said Collins. "Yet, at the same time, it brings sales tax and other revenue down to city hall in turn we can put back out in to the community and make improvements."

For the next five days, expect to see a lot of busy work at Newport Cinema 4.

Friday will be the first night for the movies at the Cinema. There will be a ribbon cutting in the afternoon.

The price per person will be $5 and will be cash only for now.

Also, Crossroads Community Church will continue to meet Sundays at the theater. They met there before and after the theater closed. So, they plan to continue to hold meetings.

There are more than a dozen stockholders invested in the property. Last January, one of them said he believed the reason the Newport Cinema 4 closed down was because the theater's overhead kept getting more expensive and the economy impacted ticket sales.

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