'Happy Holler' adds new business, sees more growth

11:53 PM, Jun 16, 2012   |    comments
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Knoxville's Downtown North neighborhood was full of excitement Saturday evening.

The neighborhood, located just north of the Old City along Central Street, celebrated the addition of another new business: Raven Record and Rarities.

The record and collectables stores moved from its old location in Bearden because they said Downtown North, or Happy Holler as locals call it, has a vibrant feel to it.

"If you drive around the neighborhoods here, you see people out in their yards,or walking up and down the sidewalk," said Raven Co-Owner Jack Stiles. "A lot of them are coming down here to go to some of the businesses."

The community held a party to welcome Raven Record and Rarities to Happy Holler at the Relix Variety Theater. Proceeds from the event went to WUTK 90.3 "The Rock".

"It's a multimedia event that involves a lot of businesses and a lot of really passionate people who are coming together for a good time and really good cause," said General Manager Benny Smith.

The addition of Raven Records and Rarities to Happy Holler continues a positive development trend in the area. It was only three months ago that the restaurant Central Flats and Taps moved into the neighborhood. Daniel Schuh owns the Relix Variety Theater. He also lives in city's Old North Knoxville Neighborhood nearby.

Schuh said a lot has changed in Happy Holler since he moved to the area 8 years ago.

"The area has had a unique character," he said. "The people just always didn't know about it."

Mayor Madeline Rogero said they are numerous reasons Happy Holler is seeing more growth. First, she said more people are coming to live in downtown neighborhoods, which is fueling local business.

"There's a saying that retail follows rooftops and over the years, there's been a lot of private sector and public sector investment in the neighborhoods surrounding here."

The mayor also credited the city's Downtown North redevelopment plan. The strategy, which was adopted in 2007, cut Central Street from four lanes to two. It also added bike lanes and on-street parking to the area.

"It is something that makes it more inviting for pedestrians to come, for people to walk from the neighborhoods," she said. "And, it's easy to park and to frequent the shops that are here."

Raven Record and Rarities said it is excited to build on the success Happy Holler is experiencing.

"Yeah, we're bringing the happy to Happy Holler," said Raven Co-Owner Jay Nations.

And, the whole neighborhood will soon have another reason to be excited too. The Environmental Protection Agency just awarded the City of Knoxville $400,000 in grant money. It is money that can only be used in the Happy Holler neighborhood.