For many families in East Tennessee, Sunday morning means church.
But do your children always go willingly?
Faith Promise Church recently invested $4 million in a new children's center to help ensure the answer is 'yes'.
"We need to capture kid's attention," says Children's Ministry Director Gina McClain. "Because if we have their attention, then we can teach them a very powerful story."
The 25,000 square foot facility has a movie production studio theme, meant to play on the churches flair for performance.
McClain says they debated going a traditional route frequently used by daycares and doctor's offices involving bright and airy rooms painted with primary colors.
But McClain says they wanted to engage kids in a space reminiscent of the theme parks and television shows they already love.
"It's our goal to create a relevant environment for kids," says McClain. "And the reality is the places kids want to return to on a regular basis are places like Dollywood and Disney World. Places that give them an experience."
It's the latest effort in the churches mission to reached the "un-churched."
In April they opened a third brick-and-mortar satilite location in North Knoxville's Expo Center.
"We believe in multi-site," says Campus Pastor Mike Baker. "We want to go out and reach the unchurched. Our desire is to make it hard to go to hell in East Tennessee."