The new JFG sign sits just south of the Gay Street Bridge in South Knoxville
Crews prepare to add the iconic "JFG" letters to the sign.
Kerbela Shriner Brian Johnson admires the improved JFG sign's letters
The new JFG sign is nearing completion in South Knoxville, and crews expect to hit a major milestone in the project this week.
The sign was known for its spot on the southern side of the Tennessee River before it was taken down two years ago to be renovated. The letters are slated to be installed on Thursday.
"It's an iconic sign; it spent many years on the landscape of Knoxville," said Brian Johnson of the Kerbela Shriners. The new sign is located next to the fraternal organization in South Knoxville.
Johnson has fond memories of the view.
"I grew up in Knoxville. I came across the Gay Street Bridge looking at the sign. We were all disappointed when it was taken down, but now we're excited again because it's coming back!" he said.
The initial move to renovate the JFG sign launched several other similar projects through the "Save Our Signs" campaign. The initiative by JFG Coffee Company and Knox Heritage has awarded grants for places like to the Princess Theater in Harriman, Hoskins Drug Store in Clinton, and the Pizza Palace in Knoxville.
"We're just happy we can play a part in maintaining these structures that have now, really become art. They have transcended advertising," said Kim Trent, the Executive Director for Knox Heritage.
Trent says the next deadline to apply for a "Save Our Signs" is September 30th.
"We hope that, if you've got a great historic sign, you'll send us an application!"
The JFG sign, now featuring new LED lighting, will be lit for the first time during Boomsday celebrations on Labor Day Weekend.