Vol fans spare no expense during a winning football season. That is one reason Knoxville businesses hope the men in orange and white keep earning victories.
"If it's an early game, and a win, everybody gets in a good mood. Hey, if you're in a good mood, you may want to buy a car," said Lance Cunningham at Lance Cunningham Ford off I-640 in North Knoxville.
Cunningham said his dealership is also busy on Sundays after a Saturday win.
A winning season means increased revenue for most businesses in Knoxville.
How much of an increase?
Lance Cunningham Ford said revenue rises 15%.
The Flower Pot notices a 30% spike. Orange roses are a hot item at the flower shop.
Rocky Top Books on the Cumberland Avenue Strip usually lands a 20% increase in sales.
According to the University of Tennessee Athletic Department, ticket sales remain steady after last Friday's big win.