The UT Athletic Department solicited input from all Neyland Stadium ticket holders with a valid email address, then used the survey results to upgrade the fan experience.
UT Associate Sport Management Professor Dr. Rob Hardin says they received 5,000 responses in two days.
"People were happy with the experience," says Hardin. "There was just things that needed to be tweaked."
The feedback prompted the installation of hundreds of new televisions in sections of the stadium without a Jumbotron view.
Twenty-eight year season ticket holder Carolyn Lewis says she noticed the upgrade right away.
"It's a welcome change because on a really sunshiny-bright days, you could not focus on the screen," says Lewis.
She says the new ones offer less glare and higher definition.
The department also designed new concession stand signage and lowered prices on many items.
For example, the price of drinks dropped a dollar.
Hardin says they also increased selection and quality in response to fan feedback.
Cell service was another thing fans complained about. But Hardin says they've upgraded the system for stronger wireless signal.
"I think it's important fans understand that the Athletic Department heard your concerns and were doing something to make it better," says Hardin.