Wedding bells are ringing across East Tennessee this weekend thanks to the Vols bye week.
"It is the busiest weekend of all wedding weekends," Wedding planner Brenda Johnson said.
Her company, One Enchanted Evening, is planning three weddings this weekend and she had to turn even more brides away.
"Probably had about 8 to call," she said.
It's an East Tennessee tradition to get hitched when UT football is off. Something Johnson knows from years of planning around the football schedule.
"There will be guests who will not show up because of the ball game," Johnson said.
Her clients, Ashley Shalhoup and Eli Hackney, didn't want football to interfere in their vows. They booked Twin Cedar Farms a year in advance to be safe.
"Ashley's big thing was she wanted a bye week. Because of her family and mine. When we handed out invitations they asked, 'Is it a bye week? Because if it's not, we're not coming,'" said Groom Eli Hackney.
They also wanted to make it easier on their out of town guests.
"In order for them to get cheaper hotel rates, it was important to make sure there was a place for them to stay and not have to fight traffic," said Bride Ashley Shalhoup.
While it may seem hard to believe, the couple isn't even big Tennessee fans. But they wanted to make sure their loved ones were a part of the big day.
"We've been together for almost nine years so this is the greatest day," said Shalhoup.
Not only was the couple's wedding planner booked up, Ashley and Eli's florist had eight weddings and their bakery four.