Knox County Commissioners approved a new contract for "Visit Knoxville" Monday afternoon.
The Knoxville Convention and Visitors Bureau is promising greater accountability and transparency as part of the new deal.
The organization, formerly known as the Knoxville Tourism and Sports Corporation, is looking for a fresh start with commissioners and the public.
Months of controversy surrounding spending and the compensation package of former president Gloria Ray damaged their reputation, ushering in a new president and a new name.
CVB was chosen by the county in September to continue Knoxville's marketing efforts after the contract went up for bid.
The contract up for approval would award CVB 40 percent of the county's share of the Hotel Occupancy Tax.
That's a five percent cut from previous contracts.
They've also historically received a portion of the city's cut of the hotel-motel tax.
In the 2011 fiscal year, according to city and county finance departments, those amounts totaled nearly $2,800,000.
Bumpass says they'll provide more frequent and more user-friendly data on tourism numbers and spending to both the government and the public.
The contract also requires CVB to meet performance goals before they can receive county dollars.