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Small town hoping for a big boost on Small Business Saturday

7:04 PM, Nov 23, 2012   |    comments
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Local businesses are hoping you aren't too tired from all of the Black Friday shopping.

They are expecting support from shoppers on Small Business Saturday.

In the small town of Sweetwater, small shops make up a big part of the Downtown economy.

The quaint atmosphere is what draws out of town visitors like Judy Hall to drive there instead of the mall to find Christmas gifts.

"People were standing out at Kohls and all of those places, lined up everywhere, and we said no! We're going to Sweetwater," said Hall.

Store owners hope the good crowds the day after Thanksgiving will turn into great crowds for Saturday.

"This is our busiest season. This is when stores make their profits,
said Bobby Todd Antiques' owner, Bobby Brown.

The holidays are the livelihood of the store.

"It's very important to small businesses that people come out and support them. Not just the big chains, but the small stores in the small towns," said Brown.

Many stores said they are preparing for Small Business Saturday by extending hours and offering discounts.

"We've been advertising a lot of Facebook and really been trying to push it. Hopefully we'll have a busy day," said Joey Exum, Wright's Hardware manager.

The hardware store said the extra attention may benefit them in the long run.

"It will get people to come in small businesses that wouldn't normally come. That maybe always go to Lowes, Home Depot, and Wal Mart," he said.

The city's first Walmart will be open by next Christmas.

As for the shoppers who are already shopping locally Friday, "We'll probably do tomorrow too!" said Hall.

Sweetwater's downtown is also having their annual "Small Town Christmas" Saturday night where they shut down Main Street from 5 p.m to 9 p.m.

Businesses say they believe the festival will add to their success Saturday.

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