As the holiday shopping season ramps up, residents in West Knox County are adjusting to life with a slew of new grocery store options.
Over the last year, West Knoxville and Farragut have opened their doors to a new Kroger, Costco, Publix, Aldi, Trader Joe's, and GFS Marketplace.
"You go further west, [and] it feels like many, many stores are popping up," said Farragut resident Buffy Wilmoth.
Knox County Commissioner Dr. Richard Briggs said he is excited about all of the new growth his district has seen as well. When asked whether he thought all of those stores could survive in West Knox County, Briggs told 10News, "I think the marketplace will sort that out."
Either way, Briggs felt West Knox County residents would benefit from their presence in the area.
"When new stores open, they're having to compete with the other stores which means they have to provide a greater variety of products," he said.
Briggs said rapid population growth in the county and more travel amongst Roane, Anderson and Loudon County shoppers to West Knox County have made his district appealing to grocery stores.
Publix spokeswoman Brenda Reid said her company researched West Knox County extensively before it decided to open the doors to its Northshore location.
"What we found was that there was no one there at the time [West Knox County] offering the type of shopping experience that Publix has," Reid said.
She said Publix's Northshore location is performing well. The Florida based company plans to open another location in Turkey Creek in January.