In this photo provided by her brother Stephen Kranz, Paula Broadwell, at left in head scarf, sits in on a local leader's council meeting in Afghanistan in January 2011.
Donna Leinwand Leger, USA TODAY
December 1. 2012 - In the days after CIA Director Gen. David Petraeus admitted an affair and resigned from his post, the photos of his biographer and mistress Paula Broadwell, showed a femme fatale in sleek, sleeveless dresses that showed off her buff arms.
Now as the media frenzy ebbs, her brother, Stephen Kranz, is circulating photos showing his sister's other sides - wife, mother, warrior and scholar - and expressing regret on her behalf.
All three women entangled in the scandal have hired high-powered public relations representatives and lawyers. Jill Kelley, the Tampa socialite whose initial alarm about threatening e-mails from Broadwell triggered the investigation, hired Judy Smith of the storied crisis-management firm Smith & Co.
Kelley's twin sister, Natalie Khawam, who procured letters from Petraeus and Gen. John Allen in her divorce case, hired Gloria Allred, a lawyer known for representing high-profile women. Last week, Khawam held a press conference where she expressed unconditional support for her sister.
Broadwell is represented by former White House press secretary Dee Dee Myers and former Clinton policy adviser Joel Johnson of Glover Park Group, a heavy-hitting Washington, D.C., crisis and governmental affairs agency.
Broadwell has not spoken in public since Petraeus' resignation.
However, a person close to Broadwell who asked not to be identified because she was not authorized to speak on her behalf, said Broadwell was deeply concerned about the impact of the scandal on her family and that of Petraeus.
The person also claimed that media reports have misconstrued aspects of Broadwell's career and presented only a partial picture of her life.
Broadwell's brother's interviews and the photos are part of a "carefully managed effort to portray this alternate image of who she is," says Yasmin Anderson-Smith, president of KYMS Image International. "You need a professional. There's an art to it. You need someone who can navigate the media."
Broadwell can remake her image and recover from the scandal, Anderson-Smith says. The photos and other personal information about her "can help rewrite the script."
"She's certainly not the first woman to betray her husband, and she won't be the last. She made a bad judgment call, but there's certainly more to her than that," she said. "It's a reshaping, a rebranding."
Reputational rehabilitation may be easier for Petraeus, says Ben Boyd, global chair of corporate practice for Edelman, the world's largest public relations firm. By resigning and admitting an error, he has already taken the first step, Boyd said.
"Someone like Petraeus has reputational capital in the bank," Boyd said. "Given all that David Petraeus has done for this country, I don't think there's a question that he could rehabilitate himself, but his primary objective may not be reputational rehabilitation. He probably looks at this from the standpoint of duty and honor."