The City of Pigeon Forge is hoping to attract new visitors with its new ad campaign.
City leaders approved the campaign Monday night. It features a new slogan, calling Pigeon Forge the "Land of More."
The tourism department says that "more" encompasses all the different attractions, restaurants, and businesses in the city.
The campaign hopes to draw in visitors for the spring and summer. TV, radio and print ads will begin running in March in 18 different markets.