Shoppers, retailers prepare for post-Christmas shopping boom

12:43 AM, Dec 26, 2012   |    comments
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In 2011, NRF said 34 percent of people returned a gift after Christmas

Even as the final hours of Christmas draw to a close, some shoppers aren't slowing down. Instead, they are preparing to spend their gift cards, and return the items they don't want.

The National Retail Federation expects people already spent $586.1 billion this holiday season. The NRF says gift cards are the most popular gift, and predicted spending on those to reach $28.79 billion this holiday.

"That's the best thing, to give gift cards, so they can buy what they want," said Tiffany Bailey of Alabama, who was visiting Gatlinburg for the holidays.

In 2011, NRF said 34 percent of people returned a gift after Christmas. Bailey said this year she will have to return a pair of too-small cowboy boots purchased for her daughter.

10News called several local numbers based on last names with holiday similarities to see what gift givers and receivers planned to do with their presents.

Claus Daniel, a Knoxville resident with a first name to mirror Santa's last, said he plans to keep all of his presents this year.

"Fortunately this year, it looks like there's no return what-so-ever!"

Daniel said his family finished unwrapping a day earlier than most.

"We are German heritage, so we celebrat[ed] all the gift giving and stuff like that the night before, he said. "Not on Christmas, but on Christmas Eve."

After trying several of the reindeer, Sandy "Donnor" picked up the phone.

"I pretty much keep everything. I don't do returns much at all," she said.

Donnor said she has finished her shopping, and has no plans to join the rush post-Christmas.

"I'm going to avoid it if I can!"

Many shoppers expect their gifts to be returned. According the NRF, 62 percent say they give a gift receipt some or most of the time.

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