Nearly 20 vendors held a "Shop Smart with Small Business" event in Fountain City Sunday.
Their goal was to promote local products and businesses. The event featured several things to buy: jewelry, skin care products and even new books from Santa.
Santa Claus told 10News this was a great way for local vendors to get the word out on their products.
"It helps them really get their businesses out there and gives people a bigger chance to try new products and try different products at the same time," said Santa.
Organizers said they hope to have a small business event every month.
Night Moon Productions spokesperson Jennifer Alexander said the event helps small businesses reach out to more people.
"We don't have store fronts," said Alexander. "So we bring our products into one place for convenient shopping and we hope people will come shop local."