Some changes are in store in the Knoxville media landscape. One of which involves WNOX-FM.
Milwaukee-based Journal Broadcasting confirmed to 10News that the sale of 100.3 FM is "imminent." On Wednesday, the sign at their West Knoxville headquarters changed to show the WNOX logo. That image is blocked until the sale in finalized, which is waiting for a final document according to Journal's Chris Protzman.
When WNOX changes hands, a country format will be simulcasted from another Journal station: 93.1 FM.
This news comes at the same time as another change in the Knoxville media landscape.
Rating numbers from company Arbitron, who studies radio stations, shows for the first time in more than three decades, longtime country powerhouse WIVK-FM, lost their top spot in listeners 25 to 54 years old.
Advertisers say that age group is among the most coveted.
WJXB-FM, claimed the first place spot for the first time ever. 97.5 plays adult contemporary music.