Florists grateful for melting snow in time for Valentine's Day

The flower business waits all year for Valentine's Day. But the snow Wednesday threatened to hurt sales and sent some florists into panic mode.

Petree's Flowers in North Knoxville breathed a sigh of relief Thursday as the snow quickly melted away.

"The snow finally left us," said Petree's employee of 28 years, Jenny Peek. "Last night we panicked."

The most snow Knoxville has seen in nearly two decades had Petree's gearing up for the worst.

"We prepared ahead kind of like Atlanta. We were ready for the snow. We weren't like Charlotte where it was a disaster," said Peek.

Petree's rented 4-wheel drive trucks and arranged for pickups and deliveries to be made before the snow hit. They didn't want to lose business on one of their biggest days of the year. Peek said they sell hundreds of dozens of flowers.

"Thank goodness we didn't have to worry too much about it," she said. "We need this to keep us going. We're a family business so this is a big holiday for us and we look forward to it."

The sunshine had customers filing in by the afternoon Thursday, creating the kind of organized chaos they like to see this time of year.

"It's back to normal again. Kind of hectic and exciting," she said.

People are expected to spend a little more this year on flowers, cards, and gifts for Valentine's Day. The National Retail Federation says the average person will spend $133 this year. Total spending is expected to reach $17.3 billion.


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