(WBIR-Morristown) While "the World's Fastest Half Mile" is a few hours from Knoxville, East Tennessee is seeing the effects of this weekend's races when it comes to tourism.
"It's been busy. We had a lot of people come in last night, several coming in this evening," said Landree Brotherton with the Morristown Best Western Plus. Many of those occupants are visitors to Bristol, who found their hotel rooms more than a hour away.
It's something we prepare for," he added. "So we have extra staffing to cover and take care of any of the needs of our guests."
Hotels will not be the only businesses busy in Hamblen County, which sits on Interstate 81, leading to the Tri Cities.
"Restaurants, shopping, gas -- there are a lot of factors," said Anne Ross with the Morristown Area Chamber of Commerce. "That's one of the benefits when you have a good relationship with your neighbors because tourism promotion is really a partnership."
The county chamber said tourism brings in $80 million, some of that total comes solely from the races' draw.
"People are surprised it reaches as far as it does, and it reaches further, I think," said Brotherton. "That's the nature of the business."