River Sports Outfitters invited bicyclists, both veterans and newbies, to take a relaxing ride around Knoxville starting near Volunteer Landing.
The ride on Tuesday was scheduled to last around two hours and end with a few beers.
The idea is to introduce people to the great bicycling atmosphere Knoxville has to offer.
"Just to get people out there, it's a real low pressure ride, a lot of people intimidated by the riding, and just getting people introduced to the outdoor sports in Knoxville," said Scot Pierson, manager of River Sports.
Bikes and Brews will happen every Tuesday night this fall.