Visit Knoxville's 200K investment aims to bring in sports tourism

Sept. 14, 2016: Visit Knoxville plans to increase its footprint in the sports tourism market with the purchase of Sport Courts so they can host basketball and volleyball tournaments.

Visit Knoxville plans to increase its foothold in the sports tourism market by purchasing sports courts.

"We'll have the ability to build over 10 basketball courts and 14 volleyball courts in the convention center and other venues in which we can now roll out our own tournaments here in Knoxville,” said Visit Knoxville President Kim Bumpas.

Bumpas says the move will give Knoxville a competitive edge it's lacked.

"This will put us back in the market as it relates to some of the events that come to East Tennessee,” she added.

Those events, she said, will be geared toward weekends when business is typically slow in town. It will impact a lot more than young athletes and their parents.

"Just think about all the suppliers that supply the restaurants, the party rental companies, the transportation companies that are impacted by any of the large events that Visit Knoxville brings to town,” said Knoxville Chamber Vice President of Marketing Lori Fuller.

Visit Knoxville says the courts cost about $200,000 altogether - an investment they're expecting to give a big return.

"We will be rolling out a series of four brand new basketball tournaments and three volleyball tournaments just in the calendar year 2017, so we are definitely going to get our money's worth,” said Bumpas.


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