"Every game I go walking into the arena and I'll hear somebody say, 'Hey money. There's money.'"
And, Vols Commentator Bert Bertelkamp certainly knows a good shot when he sees it.
"I am just like the guy who's sitting at home watching the game and comments about it."
He practically grew up with a basketball in hand.
"My father got me involved in sports. I just remember basketball, football, baseball around the clock with a little golf and tennis mixed in."
Bert finally settled on basketball. As a teen, he hitchhiked to UT to play pickup games with the college kids.
"That's where I learned how to play."
And, Bert lit up the scoreboard at Bearden High as a High School All American.
"I wish I would've done more on the academic side. I gave them a 100% in sports."
Still, it usually wasn't enough to get passed former NBA player Elston Turner and Austin East.
"Elston was a really good player. He and I would go head to head. They usually won!"
Still, Duke, North Carolina, Clemson, Vandy and UT came calling. Tennessee ended up with the home team advantage. Bert started three years as a VOL.
"I realized I wasn't going to be an NBA player pretty quickly after I got into college."
Then, games were played at Stokely Athletic Center. After graduation, Bert needed a time out from basketball. He moved to Nashville and began working in the family business. And, after eight years, Bert moved back to help grow and eventually run the company.
"I guess I'd been back a couple of years and Bob Kesling called. He needed somebody to help him with TV games, a color guy and he asked me to do it."
When Kesling became the Voice of the Vols, it became a full time gig.
"That was 13 years ago and I've enjoyed it immensely."
Bert Bertelkamp, born in Knoxville.
"I think it's a family place. It's helped me to know what's important."
Homegrown in Tennessee.