Calhoun's will be serving its barbecue in two locations inside Neyland Stadium on game days.
(WBIR-Knoxville) The Volunteer football team will open the season with a host of fresh faces, including the guy in charge.
Head Coach Butch Jones debuts his team and his talent on Saturday night.
It is a season of many firsts.
At HoundDogs in West Knoxville, University of Tennessee fans grabbed some last minute orange.
The 2013 official Adidas t-shirt features Coach Jones' "Rise to the Top" on the front, with his picture on the back.
"There's so much out there that's about Butch Jones that everybody is dying for. We get calls every day asking if we have Butch t-shirts or Butch anything," said Jesse Thomason, manager of HoundDogs.
Also new this year, the team's smokey gray uniforms.
"We came to get the new gray shirt for my husband," UT Fan Debbie Wooten said.
Wooten went on to say, "Once I saw the show with the team meeting and when the team saw the guy come out in his gray uniform, and how much they liked it, it was hard to say I didn't like it anymore."
Besides new merchandise, UT is moving to flex pricing for the south upper deck of Neyland Stadium. About 6,700 seats will be affected.
For the first three games, prices will start at $20 in parts of the south upper deck and be adjusted throughout the season in relation to the demand.
Fans will also get a new taste. Calhoun's will be serving its half rack of ribs and pork sandwiches at the games.
"Very exciting. Just to be able to take what we do here and take it inside the staple of Tennessee, Neyland Stadium. I'm sure General Neyland will be happy," said Gregg Smith, manager of Calhoun's On the River.
Calhoun's will be serving its barbecue in two locations; At Gate 21 at the 50 yard line, and right above it on the second level at the 20 yard line.