LINKEDINCOMMENTMORE

Gary Levin, USA TODAY

It's no surprise that more folks are streaming movies and "binge-watching" shows on Internet-based sites like Netflix, Hulu and Amazon. But a new study from Nielsen out Wednesday tries to measure just how prevalent so-called "over-the-top" services that don't rely on cable or satellite TV have become.

Though precise viewership data is kept secret by those companies, a July survey of 2,000 consumers, half of whom use Netflix, allowed Nielsen to venture some estimates:

• 38% of Americans "use or subscribe" to Netflix, up from 31% last year, although Netflix claims only about 30 million subscribing households.

• 18% use Hulu, up from 12% last year, with 12% saying they use the free version and 6% using the subscription-based Hulu Plus.

• And 13% said they use Amazon Prime Instant Video, nearly double the 7% who said so last year.

The study also found 88% of Netflix users reported watching three or more episodes of a TV show in a single day, and 45% said they watch original series on streaming services, such as Netflix's Emmy-nominated House of Cards.

Among Netflix users, 48% watch on a computer screen (up from 44% last year); 23% watch on a smartphone (up from 11%); 15% watch on their iPad, way up from 5% last year. But the percentage of users who reported using Roku or Nintendo's Wii game console dropped this year, reflecting the declining popularity of those devices.

LINKEDINCOMMENTMORE
Read or Share this story: http://on.wbir.com/1a4ql3D