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(WBIR-Knoxville, Tenn.) The Winter Olympics will dominate NBC programming for two weeks beginning Friday. To celebrate the arrival of the games, 10News is hosting the WBIR Torch Relay.

The event is as a fundraiser for United Way of Greater Knoxville. Many torchbearers are sponsored by Knoxville businesses.

Thursday, more than 50 relay participants will help carry the flame from The University of Tennessee campus to the WBIR Studios. It should take more than three hours for the 14-mile trek.

The torch relay will begin at 12:45 p.m. under the UT Torchbearer Statue and make appearances on Kingston Pike, Sutherland Avenue, Market Square, Gay Street, and Broadway Avenue before arriving at WBIR around 4:15 p.m.

Check out the relay route. If you see the torch on Thursday, snap a picture and upload it to Facebook and Twitter using the hashtag #WBIRTorch. Your picture may be featured on wbir.com .