Three new biographies help explain why Duchess Kate of Cambridge is no Miley Cyrus, and why she's a boon to the British royal family.

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Duchess Kate of Cambridge has proved to be a marketer's dream, instantly selling out merchandise from frocks and shoes to baby baskets and swaddling blankets just by wearing or being seen with them. Now we'll see if she and husband Prince William, Duke of Cambridge, and baby Prince George of Cambridge can sell books, too, and in the USA.

From Britain's industrious multitude of royals reporters come three new books about the Cambridges, including two new biographies of the former Kate Middleton and a third about all three, now known over there as "the new royal family."

The three books join at least a half-dozen other major books about the young royals — some by the same authors — already in print since late 2010 when Will and Kate's engagement was officially announced and Brits, not to mention millions of curious, excited Americans, were introduced to the future king and queen.

The three new books are Kate: The Future Queen, by Katie Nicholl (Weinstein Books); Kate: A Biography by Marcia Moody (Michael O'Mara Books); and The New Royal Family: Prince George, William and Kate, The Next Generation by Robert Jobson (John Blake Publishing).

All were published within weeks of each other, from mid-September to Oct. 1.

A plethora of books about royals in Britain? Nothing puzzling there. But in America? Why do publishers think they can sell books about somebody else's young royals in a country with no shortage of consequential problems to deal with?

Because we like them — we really, really like them. The British royals have never been more popular than at this moment, says Jobson, who's been covering them for decades for various British papers and currently appears as a royal pundit on NBC

"This is a revolutionary moment in terms of how the royal family is perceived, and I wanted to capture in the book when that happened and why that happened," says Jobson.

Nothing demonstrates this moment more, he says, than the "the Great Kate Wait," the amazing, almost comical sight of hundreds of sweaty journalists hanging around outside a London hospital for weeks this summer waiting for the July 22 birth of the royal baby, the soon-to-be-named George Alexander Louis, third-in-line to the throne. All three books cover the royal baby birth in detail .

"There are lots of major events happening around the world, yet every single media (outlet) is leading with the journalists sitting outside hospital in London?" Jobson says. "It did seem rather remarkable."

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Nicholl's book, which has been out the longest, was promoted in the USA by the author on Katie Couric's chat show last month ("Katie and Katie on Kate!"). Nicholl is the royal correspondent for The Mail on Sunday, the Sunday edition of the young royals-loving redtop tabloid.

Kathleen Schmidt, publicity director for Weinstein Books, Nicholl's U.S. publisher, says early signs are good

"We have strong sales out of the gate," she says. "The reason why publishers keep doing royal books is because there is still a lot of interest — young women especially adore (Kate) and that's not going to go away."

And what's not to adore? She's beautiful, graceful, charming and classy, yet seemingly normal, Schmidt says. And so well-behaved compared to the Mileys, Kims and Lindsays who currently dominate America's pop-culture arena.

"Here's this young woman under a tremendous amount of social pressure and she handles it gracefully, and that's a good example for girls in America," says Schmidt. "There's no equivalent to that in this country, that's what it comes down to. She is the person you can bring home to Mom and say, 'This is my friend Kate.' As opposed to, 'This is my friend Miley (Cyrus).'"

American interest in the British royal is evergreen, says Brooke O'Donnell, managing director for Trafalgar Square Publishing, which published the Moody book in the USA.

The reasons, she suggests, are partly our curiosity about royalty and Britain's peculiar class structure. "(Kate) embodies the 'princess' dream and I think there's genuine curiosity in what it would be like to go from a regular girl to one married to a prince," says O'Donnell.

So what kind of books are these? They're detailed, almost loving portraits of this young woman we like so much. They're not tell-all in the spirit of, say, Andrew Morton's history-changing 1992 blockbuster, Diana: Her True Story. There are no salacious or negative revelations (Kate being territorial and jealous of William's previous girlfriends is hardly unusual)

Moody, a former royals correspondent for OK! magazine, says she had a target audience in mind for her book, and expects to find it in America, too.

"The main mission is to appeal to a younger readership than those who usually read royal biographies,," she says. "I wanted to pull together every scrap of information about (Kate), as well as provide new tidbits, stories and information."

For some fans, there can never be enough tidbits, so these authors supply them. Here you can find the ups and downs of Will and Kate's young romance, their instant chemistry and the fact that there were more downs than previously known. Want to know every detail of Kate's fabulous Alexander McQueen/Sarah Burton wedding dress? Nicholl and Moody oblige.

Curious about Kate's nicknames (posh Brits are unaccountably fond of wacky nicknames)? Moody reveals that Kate once went by the nickname "Squeak" at her grammar school, St. Andrew's

True devotees will likely already know the details of Kate's life and its intersection with William's; these books give more details: her happy and stable childhood and close family, her early struggles in school and her first boyfriends, her gap-year adventures in Florence and Chile, her shyness that blossomed into self-confidence and self-assurance, her warmth and sense of humor that complemented Will's when they slowly developed their relationship at college in Scotland.

Fans also will know about how much he was drawn to her family (so "normal" and untraumatized compared to his own), about their much-discussed brief breakup and her devastation, her happiness at their reunion, her grace under paparazzi pressure and, throughout, her unerring discretion.

Moody says she pieced together the parts of Kate's past that helped make her the woman she is today, including the training her mother, Carole Middleton, had as a British Airways flight attendant.

"The jobs (Kate) did when she was a teenager, which involve confidence, perfecting the art of small-talk and putting people at ease, and the training her mother took — which hasn't been reported on before, and would almost certainly have been passed onto Kate — covered deportment, presentation, speech, eye-contact and useful life-skills," she reports.

These books reiterate that discretion is an absolute necessity in any relationship with a royal and Kate understood this from the beginning. Kate has not gabbed to the press and neither have her nearest and dearest. Nicholl says she interviewed more than 100 people for her book, many unnamed, and says she was surprised at the "wall of silence" that surrounds Kate.

Nicholl's book has drawn the most attention in part because she discovered, she says, that Kate had met William briefly, way before university, through a mutual friend the summer before her last year of high school at Marlborough College. Even more intriguing, Kate initially planned to attend the University of Edinburgh in Scotland but changed her mind abruptly and switched to slightly less prestigious University of St. Andrews after it was announced that was where William would be attending.

Previously, Nicholl says, it was Kate's ambitious mother, Carole, who was suspected of pushing her daughter to set her sights on William, but nothing was ever proved. Nicholl interviewed Kate's teachers and school friends who planned to share a flat with her at Edinburgh, who told her it was a risky move and that Kate was not the sort of person to make such a dramatic U-turn on a whim.

But even if she was more calculating than previously known, it hardly disturbs her overall image, Nicholl says.

"The fact she met him before, that completely surprised me and made me like her more, because if she did set her sights as a 16-year-old school girl then all respect to (her) for getting the prize," says Nicholl. "Quiet ambition is not a negative — it's something I respect about her hugely."

In fact, Kate projects poise and dignity unusually well for someone not born in the public eye, the way William was. After the birth of Prince George, she walked out of the London hospital looking seemingly relaxed and serene. In fact, Nicholl says, she was very nervous about meeting the media mob gathered outside.

"And understandably so," Nicholl says. "She was full of hormones and emotion and not only had to face the real world but the world's media. I had so much respect for her doing that, she handled it with such aplomb."

In part this can be attributed to help from William, whose disdain for the media is well known but whose skill in dealing with them is well honed. But fundamentally, Kate is not a blabby sort of girl.

For Jobson, who's watched the royals since the bad old days of the annus horribilis (1992), it's been a remarkable comeback to their current "zenith" of popularity, due in no small part to Will and Kate. "(The royals) were in a really dangerous position at the time — people were questioning what is the point of the royal family," he says.

The comeback started at the wedding of Prince Charles and Camilla Parker Bowles in 2005, which "seemed to put the seal over the Diana years. Then we moved to the Will and Kate wedding and I had never experienced anything (as big) as that until the birth of Prince George, which was even bigger."

Will and Kate and George ensure the future of the British monarchy, once in doubt but now unassailable, Jobson and Nicholl argue. Kate is not just a much-needed addition to the royal firm, she's an historic figure: the first future queen in more than 300 years not to come from a royal or aristocratic family.

That makes Prince George the first future king to have a commoner for a mother since Queen Mary and Queen Anne in the 17th century. He's also the first royal baby to be born under new succession rules that allow a first-born girl to become sovereign.

"She's unique and so is he," Jobson says.

Kate might even help make Britain's traditional and tedious class snobbery even less relevant than ever, Moody says. "Even though Kate's ancestry is mixed, she has impeccable manners and that's what makes her classy."

As many Americans might add: Take note, Miley.

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