Facebook agreed to create a Look Back video of a dead man after his father made a tearful plea in a video that went viral.
The Look Back video is a 62-second video Facebook users can create highlighting their biggest moments on the social network. Facebook offered the feature this week to commemorate its 10th anniversary.
"All we want to do is see his movie. That's it," said John Berlin of Arnold, Mo., in a video posted on YouTube. The video had more than 717,000 views as of Thursday morning.
Jesse Berlin died on Jan. 28, 2012, at the age of 21, his father told USA TODAY Network. (WPIX-TV in New York City was the first to talk to Berlin.) Friends and family can post messages and photos to Jesse's Facebook page, but they cannot access his page to create a Look Back video, Berlin said.
Berlin said he wanted a video of Jesse after making his own and seeing Jesse's photos "pop up periodically."
"I found myself looking at Jesse's friends' videos just to catch a glimpse of him," Berlin said of his son, who he said passed away in his sleep of unknown causes.
Berlin first tried e-mailing Facebook and got an automated response. He then tweeted at Mark Zuckerberg. He knew it was unlikely that he would hear back from the company.
"Then it just dawned on me that people post these videos and sometimes they go viral," Berlin said.
While recording the video, Berlin did not expect to get so emotional, he said. "It's just what happened."
Since posting the video Wednesday morning, Berlin said others have contacted him who are "in the same boat" and also want to access a deceased family member's Facebook page.
A representative from Facebook called Berlin on Wednesday evening to say the company would "cut some red tape" to make the video available in a few days, Berlin said. Facebook also told Berlin it was looking into a policy to memorialize Facebook pages for people who have lost loved ones, Berlin said.
Facebook confirmed that it is creating a video for Berlin.
"This experience reinforced to us that there's more Facebook can do to help people celebrate and commemorate the lives of people they have lost," Facebook said in an email to USA TODAY Network. "We'll have more to share in the coming weeks and months."
"I touched the hearts of a lot of people," Berlin said. "I wasn't trying to do that, but I did ... I just wanted to see a one-minute video."
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