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The annual Animal Planet Puppy Bowl has become a February programming favorite.

But move over, pooches. There are some new kitties in town.

Hallmark Channel announced Monday that it will be airing the first annual Kitten Bowl, airing Super Bowl Sunday, Feb. 2.

It will be hosted by Beth Stern, Howard's wife and longtime animal advocate. John Sterling, radio voice of the New York Yankees, will serve as the official play-by-play announcer.

The show promises to be more than a bunch of meowing cuteness. Stars who will participate include Regis Philbin, Rachael Ray, Hoda Kotb, Lisa Vanderpump, Maks Chmerkovskiy, Carrie Ann Inaba, Nicky Hilton and more.