Celebrate the start of the 2014 Sochi Winter Olympics with WBIR and help us raise money for United Way!
WBIR is inviting our community to take part in a Knoxville-wide torch bearer relay in celebration of the 2014 Sochi Winter Olympics and to raise money for our friends at the United Way of Greater Knoxville.
The WBIR torch relay is being held on February 6. The relay kicks off live at Circle Park on the University of Tennessee campus on 10News at Noon.
Torch Relay: Frequently Asked Questions
The 14-mile relay winds through Knoxville with the final runner carrying the torch to our home base at the WBIR studios in North Knoxville during our live broadcast of Live at 5 at 4.
Each torch bearer will run/walk 1/4 mile of the relay and is asked to raise a minimum of $100 for United Way of Greater Knoxville. (Sign up and run with 10 friends or coworkers and that's just $10 each!)
Let us know you are interested in signing up by clicking the link below!
SIGN UP: WBIR's Torch Relay
Your company can also sponsor one of WBIR's familiar faces and run with them as a corporate torch bearer (for company sponsorship considerations and benefits of sponsorship details contact Kara McFarland at firstname.lastname@example.org).