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Knoxville's Kohl's department stores are beginning a new campaign to help East Tennessee Children's Hospital and raise awareness about bike safety.

Kohl's will be selling children's books, zoo animal toys, and cookbooks at all of its Knoxville stores. All of the profits benefit Children's Hospital. The money will help a bike safety program that gives out free helmets and offers safety tips for young riders.

Children's Hospital workers say it's a good way to prevent injuries and get kids a cheap toy.

"They're only $5 each by the way. It's a great bargain and great quality things for their kids, but also when they find out it goes back to a good cause, they love it, it's incredible," said Erica Estep.

This is the program's 12th year. Kohl's Cares has raised more than $1.1 million for Children's Hospital.