TVA announced Thursday morning it's asking all customers to voluntarily reduce electric use through Friday afternoon.
The company posted the alert on its Twitter feed, saying any reductions can help them serve everyone through the frigid temperatures. Despite the cold weather, TVA ensured users that its system remains secure and stable.
In addition, TVA posted that all available generation sources are being used to meet the peak demand.
TVA spokesperson Travis Brickey says the power system is secure and stable at this time. He says the company is taking precautions to minimize risks to the power supply.
During the last cold snap, thousands of KUB and Alcoa Electric customers lost power.
He says cutbacks this time should help avoid power outages from happening again, but customers can also help and save money on their bill at the same time.
"Just say you have your thermostat set at 70, if you turn down your thermostat to 68, every degree you drop saves you about 3 percent on your power bill. Using the microwave instead of the oven. Little things like that can help you reduce your power bill and also conserve electricity which helps us too," he said.
Brickey expects a high power demand to last through Friday.