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(WBIR) Tax season is turning into vacation planning season for nearly 100 lucky East Tennessee residents.

The Liberty Tax location on Western Avenue is handing out 95 cruise vacations during the next few weeks.

The giveaway is part of the store's grand opening celebration.

The store's general manager, Victor Porter, said they randomly select some winners each day from their tax preparation customers.

He said they've already given away more than 50 cruises and still have plenty more to hand out in the next few weeks.

Porter estimated that around 20% of their customers will end up winning one of the free vacations.