(WBIR- Maryville) The 15th annual Foothills Fall Festival in October will be the last, which is leaving businesses in Maryville with mixed reactions to the news.
Two Doors Down, a bar on Broadway Avenue, benefited from the foot traffic the festival brought to downtown Maryville.
"It's just a really really big day," Philip Sharp, manager of Two Doors Down, said. "We look forward to all the sale, all the out of town people that come to know us."
He said many visitors from other parts of the country come back to the bar year after year.
"We've get a lot of traffic in and out, especially Saturday," Sharp said. "It's the busiest day of the year for us, and the busiest weekend of the year total for us."
Other businesses on Broadway Avenue, like the event venue Capitol Theatre, do not see any sales during the festival.
"Of course we have a very busy weekend," Debbie Wilbourn, Capitol Theatre event director, said. "Normally being an event venue, we have a wedding so it takes the place of a wedding."
Wilbourn said they host an open house during the weekend, but the space could be booked for a wedding. She said they host a wedding every weekend and look forward to filling that spot next year.
Maryville Mayor Tom Taylor said the the festival is self-sustaining, using no tax dollars, but with the high price of music acts, the festival will not be able to continue in the future.
"As the music industry changed and artists had to rely more on touring to make their money rather than album sales, it became obvious that it was getting out of our cost range," Taylor said.
He said festival leaders are focusing on making the last year one to remember.
Featured artists included Tim McGraw, Chris Young, Pat Benatar and Neil Giraldo, Dustin Lynch, Sarah Darling, Chuck Wicks, and the Swon Brothers.
"We're going to make this one great, and we're going to remember it well, but it's with a very profound sadness that we put this to bed," Taylor said.
The festival is Oct. 17-19 in downtown Maryville. Tickets go on sale July 19.