It can be nearly impossible to text, tweet, and post your photos during a Vols home game at Neyland Stadium.
"It's very demanding on the network," said Derick Norris, US Cellular system performance engineer.
Cell phone companies say 100,000 people using their networks at the same time slows it down.
But companies like US Cellular are stepping up their game this year in hopes of making your cell and data service faster.
US Cellular added a new tower, named Peyton, on a rooftop across from Neyland.
"He was always known for his 'reading the coverage.' He was one of the best quarterbacks to come out of Tennessee so why not name it Peyton," Norris said.
Three home games in, they say customers are seeing improvements.
"They [customers] want to use social media, Facebook, Twitter, and Instagram, to show they were there. So that's our goal: to make sure everybody can do that as fast as possible," he said.
Verizon also added an "distributed antenna system" this season to increase service speed. Their recievers are inside Neyland Stadium and out of plain view. Their spokesperson said it will help to manage the capacity of a large crowd.
AT&T spokesperson Cathy Lewandowski said, "AT&T is always exploring ways to improve its mobile Internet coverage. This includes looking to enhance coverage at large venues like Neyland Stadium."
Customers can test their coverage this weekend. The Vols kickoff against South Alabama at 12:21 p.m. Saturday.