(WBIR - Downtown Knoxville) The sound of bells ringing across the country means another year of holiday fundraising from the Salvation Army. But Saturday night in East Tennessee, the group ditched it's typical bells for a different tune to encourage giving.
The Salvation Army kicked off its annual campaign with A "Rock the Red Kettle Concert." Live music, desserts and an auction at the Square Room in Downtown Knoxville, helped put guests into the giving holiday spirit.
The charity helps provide a wide variety of services throughout the year including several programs to help get people off the streets.
"We have approximately an 80% success rate in moving people from homelessness to permanent housing. And the funds that we raise tonight and between now and christmas will in our red kettle campaign will go to pay for those services we provide," Salvation Army Major Albert Villafuerte said.
Major Villafuerte also said 25% of the organizations funds are raised through the annual bell ringing campaign.
This year, the Salvation Army hopes to raise $700,000 before the holidays end. In 2012, the organization raised $650,000 through the Red Kettle campaign.