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(WBIR-UT Campus, Knoxville) Vols fans need to step up their game when it comes to the University of Tennessee and the University of Kentucky annual blood drive.

For the past three years, Kentucky has beat the Volunteers in the Medic Regional Blood Drive's "The Battle of the Orange and Blue."

The drive kicked off Monday and will end Friday, Nov. 22.

"It's a fun way to play off the football rivalry and get the community involved," Christi Fightmaster, director of public relations for Medic, said in a release.

Donors at all locations will get a free game day t-shirt, a coupon for a small Wendy's frosty, a coupon for a free small one-topping pizza from Pappa John's, and a free Regal Cinemas movie pass with no expiration date.

Each weekday, faculty, staff, students, and the community can donated from 10 a.m. to 6 p.m. in the Carolyn P. Brown University Center in rooms 223-225. Other campus locations are as follows: Tuesday, Nov. 19 - South Carrick Hall lobby; Thursday, Nov. 21 - Hess Hall lobby. Both of these stations will be open from noon - 8 p.m.

Anyone can can donate at campus donation locations or at one of Medic's two local donor centers: 1601 Ailor Avenue in Knoxville; 11000 Kingston Pike in Farragut.

The competition began in 1987 as a way for the Medic Regional Blood Center and the Kentucky Blood Center to collect enough blood to supply local hospitals during the holiday season. Blood donations typically decline during the holiday season, but the need often increases during this time of year.

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