Former Vol Inky Johnson spoke at a fundraising dinner Thursday for the Big Orange Combine.
The team of 10 students will travel to the Super Bowl and work behind the scenes at the big event.
"Even when you think you have given everything you've got, there is somebody inside of you that can give more in everything that you do," Johnson told the students.
The students are majoring in communications, marketing, human resources or sports management.
They need to raise about $10,000 to cover travel expenses.