(WBIR-Knoxville) Businesses that depend on foot traffic are seeing a lot less of it because of the bitter cold temperatures.
"There's no people and it's freezing," said Kenzie Long in Market Square.
Rococo Boutique is seeing fewer customers this week.
Salesperson Maddie Lane said the ice skating rink that was removed earlier in the month helped business.
"It was a great attraction to draw people here, regardless of the cold. But now that it's gone, it's harder to get business," Lane said.
Rococo Boutique used the downtime to redecorate.
Next door, Cafe 4 is refurbishing their outdoor patio for the spring.
"Absolutely sick of the cold weather. I cannot wait for the weather to change so we can get some more traffic down here," said Nathan Browder, general manager for Cafe 4.
It is Orange Leaf's first January in Market Square. It has locations at Cedar Bluff and Farragut, as well.
"Market Square is nothing but foot traffic so at the Farragut store people can actually park and people still come," said Kendra Wright, general manager of Orange Leaf.
According to Browder, foot traffic usually picks up again in March.